Cafe Prevention is a non-profit organization that supports healthy lifestyles and community building through their products. They focus on topics such as drug and alcohol prevention, homelessness, education, and violence prevention.
They created this postcard to discourage underage drinking. The front of the postcard really catches my attention. I like that it is a very clean design, with lots of empty space. The simplicity of the postcard makes its message stand out loud and clear. The back of the postcard is nicely organized with bullet pointed facts. The facts are pretty interesting to read, and they don't look like too much text because of the alternating colors.
The designers did a nice job of conveying their message in such a small amount of space. I find that many postcards are overcrowded with words and images, and this turns me off.
I started off this assignment looking for a postcard, but found myself to be really interested in the work that Cafe Prevention does. It's always inspiring to see designers use their creativity to make a difference in the world. If you're interested in this too, check out this video I saw a few months ago on ted.com.
http://www.ted.com/talks/
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