I began my morning at the kitchen table, sipping on a cup of coffee and leafing through a Better Homes and Gardens magazine. Each page was filled with bright and colorful images, dynamic layouts, and happy, smiling faces.
Imagine my shock when I turned the page to this sad, little boy. Seeing this picture of him crying almost brought tears to my eyes. The photo is a real close up of his face, focusing on his eyes with tears dripping down his cheeks. I felt so bad for him, and even worse when I read that he's been waiting for surgery for 5 YEARS!! I was heartbroken!
Then, I read the follow up message... in 5 minutes I could save him! My feelings quickly turned from sadness to hopeful. I was ready to donate to SmileTrain. They knew just how to grab my attention, summon my emotions, and then show me what I could do to help. With a donation form printed right on the magazine ad, a website, and a phone number I had no excuse not to. These numerous ways to donate were right at my finger tips.
Very sad. Not the best way to start your morning, but it is a reality.
ReplyDeleteVery sad message, but its reality. In order to get some people to react you have yo show them what is really happening with powerful images.
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